Hi, I’m Jake.
I run a one-man product design studio based in San Francisco, helping startups design digital products, services & platforms for humans.
Empathy-building & need-finding
Testing & validation
Iterating for behavior
Born in San Diego, I studied psychology & cognitive science at UCLA and worked on design with some startups in Santa Monica before moving to San Francisco to co-found and design Cassette. I was lucky to work with a small and amazing team there advised by David Kelley, founder of IDEO and the Stanford d.school.
Since Cassette’s exit to Evernote, I’ve been consulting with startups and technology companies globally while based in California. I’ve been fortunate to lead product design at some amazing companies, including 4 Y Combinator-backed teams. I’ve designed consumer and business products and services across a variety of industries, including renewable energy, biomedical research, cancer therapeutics, live music & events, fashion & e-commerce, productivity, creative tools, and design services.
Outside of my work, I place a high value on creativity, learning and relationships. As a lifelong musician I’m always scouring new music and occasionally making some. These days, travel, food, photography, and a healthy dose of matcha and leisure sports (currently: tennis) keep me going.