Grown in San Diego, I come from an academic background in cognitive psychology by way of UCLA. I spent some time working in independent film acquisitions during those years but immediately gravitated towards startups when I discovered design.
I moved to San Francisco early in my career to join a founding team exploring tools for creativity, where I designed Cassette. There I discovered design thinking and made it a core philosophy to drive my design process, working alongside a CEO from the d.school and advising from David Kelley.
After Cassette’s exit to Evernote, I focused on consulting with startups for some time before eventually joining Plato to head product design. I've had the opportunity to help a wide range of teams evolve their businesses with design over the past 5+ years, designing consumer & business products in domains ranging from renewable energy to biotech, cancer therapeutics, design services, tools for creative work, event ticketing, fashion and e-commerce. I've led design at 5 Y Combinator-backed startups, designed successful products from the ground up, launched two #1 products on Product Hunt, and been through my fair share of startup failures and acquihires.
Outside of my work, I place a high value on creativity, learning and relationships. As a lifelong musician I’m always consuming music. These days travel, mindfulness, food, art, architecture, and a healthy dose of matcha and leisure sports (currently: tennis) keep me going.